The availability of healthy choices and educating on nutritional content are more important today than any other time. Mastercraft is part of the answer.
Our respective companies are responsible for informing our customers about the nutritional content of the purchase they are about to make. Mastercraft offers Nutritional Information through a touch screen. This allows our customers to read the nutritional information before making a selection.
Visually, our machines are very easy to identify health education notices. We are glad to personalize this program to better integrate with your own corporate health program.
We know that people must first like the taste of a healthy item, or they will not purchase that selection. We are happy to report that better tasting alternatives are constantly coming to market and we aggressively pursue these items, and we introduce them to our customers. We only keep the ones that people actually want to buy. So keep your eyes open because more choices are coming your way!
FIT PICK
Mastercraft is dedicated to a healthier customer by offering FIT PICK choices in our snack machines. This program clearly marks the healthy choices using orange colored columns and clearly marked stickers identifying it as a FIT PICK selection.
The FIT PICK campaign delivers messages about the balanced choices that are available in today's vending machines; the importance of balancing calories consumed with calories burned; the importance of daily physical activity; and the importance of teaching people about the elements of a healthy, balanced diet.
How do we identify FIT PICK?
Look for these colorful labels on the left side on each of the six shelves in your snack machine. These shelves also are the same bright orange you see on this sticker. So one quick glimpse tells you where your healthy choice is waiting for you!
What qualifies a food item as FIT PICK selection?
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Less than 35% Fat
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Less than 10% Saturated Fat
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Less than 35% of total weight from sugar. (nuts and seeds excluded)
Is there a sign identifying what the program is and how it works?
The sticker you see below is placed on your machine …Clear, Simple &Healthy!
Selections Available
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Baked Dorito
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Baked Flamin Hot Cheetos
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Baked Frito Ruffle Cheddar & Sour Cream
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Chex Mix “Traditional”
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Rold Gold Tiny Twists
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Snyder’s Honey Wheat
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Snyder’s Mini Pretzel
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Snyder’s Olde Tyme
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Sour Patch “Watermelon”
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Pop Tarts “Brown Sugar & Cinnamon”
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Pop Tarts “Blue Berry”
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Pop Tarts “Cherry”
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Pop Tarts “Strawberry”
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Fiber One “Oats N Chocolate”
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Nutri Grain “Apple”
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Jolly Time “Healthy Pop Butter”
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Rice Krispy Treats
Balanced for LIFE
In addition to the FIT PICK program we are involved with our industry’s “Balanced for LIFE” holistic approach that uses a web site to educate students, and others, about what is involved in a healthy lifestyle. A healthy life style is not simplistic, but if we narrow a healthy lifestyle down to the primary principals it is Nutrition - Exercise - Education. To see this web site for quick recipes, exercise advice, fun games for the kids go to http://balancedforlife.net/.
Combating obesity begins with education. That's why the vending industry wants to partner with administrators and others to educate individuals about fitness and nutrition. Our industry is providing support, this educational web site, hosting exercise events, and working with the news media to educate the public.
We would like to help your organization attack the obesity problem at its root. Nutritional experts agree increased activity and exercise is what's need to solve obesity. So encourage those around you to participate in our nationwide exercise events and direct them to the above web site for more information.
Together we can help achieve the balance needed for a healthy life. If you would like to receive more information on about our program, email us at vending@mastercraftcoffee.com. We'll work directly with you to provide the support you need.
