These core values are designed to focus our energies on those things that are most important to the bettering of Mastercraft. Increasing sales is only one target as a result of these core values. Equally important is the way we interact with each other and our customers. The Phoenix Project is designed to focus us on bettering every aspect of what we do and how we do it.
 
The Phoenix Project is an ongoing effort by the entire company, and includes regular Phoenix Awards for employees who exemplify the values, a Phoenix Raffle, and a regular newsletter – The Phoenix Flyer – to keep our clients up to date on what the company is doing as a whole to model and maintain these core values.